Century Diversified Smart Retail Solutions Empower the Digital Transformation of the Retail Industry

As the final link in the commodity circulation, the retail industry connects upstream production with downstream consumption. It is a leading and foundational industry of the national economy and a key driver of consumption-led economic growth.

In recent years, the in-depth application of new-generation information technologies such as the Internet of Things (IoT) and Big Data has provided powerful technical support for the development of the retail sector. The implementation of smart retail security solutions has strongly promoted the diversification and digitalization of retail. Retail logistics and information flow capabilities have been significantly enhanced, enabling retailers to better understand consumer needs, optimize supply chain management, and improve operational efficiency.

Century has consistently emphasized technological innovation, product R&D, and quality control. Adhering to the philosophy of innovation-driven, diversified product development, the company continuously extends its product chain, expands its refined product portfolio, and builds multi-category industry competitiveness. This supports the evolving needs of various retail sub-sectors in digital transformation scenarios.

1. Retail Security and Loss Prevention

In the context of retail security and loss prevention, Century leverages IoT applications to provide professional retail safety and anti-theft solutions. Relying on the V-Station cloud-based one-stop retail service platform, Century enables global cloud-based management of EAS (Electronic Article Surveillance) loss prevention devices. This integrated system combines usage, management, and maintenance of front-end store equipment with back-end headquarters oversight and system operator data connectivity.

The platform offers high-resilience, low-latency real-time loss prevention data services, enabling data-driven intelligent loss control. This digital management system helps identify the root causes of shrinkage events, reduces loss risks, and ensures value-added support for store operations and performance.

2. Retail Store Marketing

In the retail store marketing scenario, Century continuously enhances its integrated software-hardware service capabilities. The company has developed a wide range of ESL (Electronic Shelf Label) terminal products characterized by advanced technology, diverse specifications, dynamic displays, and rich product categories.

Through the Century CENTUVISION ESL management platform, large-scale ESLs can be centrally managed to support synchronized price updates, inventory alerts, interactive advertising, and customer engagement. This enables comprehensive digital operations for retail stores and facilitates agile business innovation and intelligent upgrades. With proven implementation experience, Century smart ESL solutions have been effectively deployed in supermarkets, consumer electronics (3C), fashion, and other diversified retail formats, helping retailers improve operational efficiency in a more sustainable and effective way.

3. Supply Chain Management for Retail Enterprises

For supply chain management in retail enterprises, Century has developed the V-Prime Smart Retail Solution. Based on RFID technology, it enables the seamless flow of information from factories to warehouses to stores. The RFID tracking solution supports efficient collaboration and rapid information exchange across all stages, including raw materials, semi-finished and finished products, transportation, warehousing, distribution, shelving, sales, and returns.

This empowers real-time monitoring and precise full lifecycle management across the entire smart retail supply chain. By extracting value from both data collection and data application, the solution helps retail enterprises reduce supply chain operating costs, improve overall efficiency, and build a digital supply chain management system.

As consumer needs and behaviors continue to evolve, digital and intelligent operational management capabilities are becoming increasingly critical for retail enterprises. Technology and data can significantly enhance full-process and full-scenario management capabilities, while also enabling retailers to better understand and respond to changing consumer demands.

Century will continue to focus on iterative innovation in its products and services, helping to reconstruct the retail dynamics of people, products, and places in the digital age. The company is committed to providing diversified smart retail solutions and injecting fresh momentum into the global digital transformation of the retail industry.