Hangzhou - Hangzhou Century Co, Ltd, the leading global innovator in the designing and manufacturing of world-class retail security solutions and RFID products, announced that it has launched an innovative sales system for Apparel in China, that is TBS Magic Mirror System, which is not only an sales guide, a fashion adviser , but also an excellent brand promotion. 

The Magic Mirror System includes Smart Fitting Rooms, Magic Mirrors, RFID antennas and RFID tags to offers real-time mix-and-match style advices to customers when they view their selected fashion items in front of a magic mirror or try them on inside a fitting room. When an item is taken into the fitting room or placed in front of the Magic Mirror, the product ID will be immediately detected and transmitted to the system through the antennae and reader. The mix-and-match database of the system will then deliver recommendations to the customer through a touch-screen LCD monitor or projected screen. In the fitting room, if the customer is interested to pick the recommended mix-and-match items, he/she can make their choice by clicking the items shown on screen. Just several minutes, the salesman will take what you want and you can have a look at the designer’s recommendation based on what you have chosen though the touch-screen LCD monitor, and press the key to ask.

Not only a corresponding discount the Magic Mirror System will give a VIP, but also senior service such as collection, photograph and share though micro-blog for advice. If customers can’t make a decision immediately, press “collection” to record  information into VIP card in order to make a good decision later. Customers are able to visit the outlets online platform to buy the collection product and pay online though the system.

The Magic Mirror System produces date about new product automatically though the database which has been built before new products are list so there is no need for Magic Mirror System to edit information.

The Magic Mirror Systems uses RFID technology for the fashion retailers. Century Co, Ltd has an absolutely unique advantage on RFID. Century Co, Ltd produce visible source tags of integrated RFID modules, it helps to attach RFID tags on clothing at a low cost.

The Magic Mirror System has strong potential to assist fashion retailers to improve their overall services and link up with the backend operations. ”what we are selling is not the device of Magic Mirror System, but a totally new shopping experience.” said by Dick Lockard, the executive designer of TBS Magic Mirror System.

About Century

Founded in November 2003, Century is the leading global innovator in the designing and manufacturing of world-class retail security solutions. Century is unique in being the only listed company in the EAS industry in China. Now century is the largest EAS manufacturer of EAS tags and Labels, and the domestic leader in the design and manufacture of RFID and RFID antenna. We supply products throughout Europe, America, Africa, the Middle East, and Asia Pacific, through a worldwide network of 300 distributors in 66 countries.

For more information please contact

Hangzhou Century Co., Ltd
Add. 1418-25, Moganshan Road, Hangzhou, Zhejiang, P.R. China

P.C. 310011

Tel. +86-571-2881 8756

Fax. +86-571-2881 8676
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www.century-cn.com